So, I guess my blogs are a bit like buses, nothing to speak of for ages and then two in one week. Apologies for the inconsistency, but that’s the way life seems to go. Hopefully, when they finally appear they are full of fascinating insight and invaluable information because they are prompted by genuine excitement and a need to share. This is my reasoning and I hope it holds good!
This time I have been inspired to write by the appearance in my inbox of a very interesting under-the-radar Scandi brand called Nümph. It makes up one of six brands being championed by John Lewis (including Great Plains, above) in their loved&found boutique – a curated fashion range – in a new ‘Folktales’ collection. The idea is that John Lewis’ buyers go out and find little treasures from small and upcoming brands and collect them for the loved&found boutique. This ‘Folktales’ collection is imagined as a shake up for your autumnal wardrobe, embracing an eclectic mix of print and texture, rich colours and handicraft touches.
Now, to be clear, I unearthed this brand way back in July in a small Cornish boutique (smug!), and messaged Han in a rush of excitement about my new discovery. The subsequent purchase of a navy bomber was obviously in the name of research (Instagram pic above). Relatively unknown brands are our bread and butter at HøFSisters, and when they are born in Copenhagen, the capital of Scandi cool (and our adopted motherland), we are doubly intrigued. John Lewis seem to agree and have also identified Nümph as a small and upcoming brand worthy of more mainstream attention.
Since the ‘Folktales’ collection is all about cosy-ing down for the season of conkers, blustery walks, and marshmallow-topped hot chocolates, my eye was particularly drawn to this gorgeous suede skirt in an autumnal mushroom hue (see above). When you’re tall, you can’t beat the combination of an A-line skirt, opaque tights and short biker boots, and this skirt fits that bill perfectly with its interesting stitch detail and eye-catching front zip. Tuck in a fine cashmere knit and you’re all set up for the autumn season.
Also featured in the broader loved&found range are People Tree, a fantastic eco-conscious brand we wrote about in 10 Ethical Brands To Discover – we love this seed print coat dress in collaboration with the V&A (see above) – and a wonderful Danish accessories brand, Becksondergaard (check out this Brilling Scarf!).
Last but not least, for the long-limbed amongst us, I wanted to point out this Adora Wool Blend Coat by Minimum. A further example of Scandi cool, this Danish brand aims to combine style, practicality and affordability, and this coat does exactly that. A beautiful cocoon shape with cropped sleeves, it also has ribbed full-length inner sleeves, complete with thumbholes. What joy! Chilly wrists, my biggest winter bugbear, can be a thing of the past. Trust the Scandinavians to get cosy clothing right, they invented ‘hygge’ after all. And now we can all get in on the act.